Who are we?

We have a Master's degree in business administration (marketing, organization and finance) from the University of Freiburg and have worked for more than 10 years at VZ VermögensZentrum as financial advisors, project managers and communication specialists.

Thanks to the company HD Webmarketing and its founder Hubert Dafflon, we had the chance to be trained in the field of SEO and online advertising. After that, we decided to create our own company. We continue to work closely together, while developing our own skills.

We are happy to support and advise you in the development of your digital strategy!

Marc Mollard and Nicolas Dafflon

équipe spécialiste Google Ads marketing en ligne référencement SEA SEO entreprise Fribourg

Photo SEO agency online marketing digital marketing search engine optimization advertising Google SEO SEA SEM Switzerland consulting

What is SEM, SEO, SEA and SMO?

SEM is one of the pillars of online marketing. It is defined as all the techniques (SEO, SEA, SMO) that enable the improvement of the positioning (ranking) and the visibility of an ad, in a search engine, like Google and Bing, or on a social network.

The SEA allows to develop the referencing (position in a search engine) known as "paying". When a query is made on a search engine, the results appear as sponsored links, called "ads". Their general form is similar to other results.

The SEO allows you to develop the referencing (position in the search engine) also called "natural", that is to say not paying. The quality of the website content is essential in this case.

The SMO aims to develop the positioning of a company within the social networks.

Note that these techniques are completely complementary. It is a mistake to think that you have to choose. The key is to use the right solutions in the right places!

Testimonials

our clients speak for us

★★★★★

I’m very satisfied with my collaboration with MdSherpa! Marc and Nicolas are always available and attentive, which has been a real asset for adjusting campaigns and achieving great results. Their Google Ads expertise really made a difference. I appreciate their professionalism and their ability to meet our company’s specific needs. A high-quality partnership I highly recommend!

Joel Rosset

★★★★★

Exceptional work – they have my full trust, both for my own ads and those of my clients!
Thank you Marc and Nicolas for your unwavering dedication – I sleep soundly while you bring clients to my website.

Chamyca Agency

★★★★★

Great communication and collaboration with Marc. The follow-up is insightful with valuable advice. I highly recommend him. Thanks for your work.

Elodie

Cuisine Inspiration SA

★★★★★

I have the pleasure of working with the duo Marc and Nicolas for managing my Google Ads. They demonstrate outstanding responsiveness and technical expertise. On top of their professional skills, they stand out with their human approach. During each meeting and follow-up, they take the time to listen, understand my specific needs, and provide insightful advice in a continuous improvement mindset. I can only recommend them – their services truly push my campaigns to top performance.

Catherine Baron

★★★★★

En plus de proposer un service de qualité, Marc et Nicolas sont à l’écoute de nos besoins, prenant ainsi le temps nécessaire pour répondre à toutes nos questions. Pro-réactifs, ils proposent un vrai suivi de qualité avec de très bons conseils pour optimiser notre référencement.

C’est donc les yeux fermés que nous faisons une totale confiance à cette entreprise qui a une réelle expertise tout en ayant des valeurs humaines.

Urban Events

★★★★★

Entreprise sérieuse et compétente qui répond très vite à vos sollicitations. Je recommande vivement.

Alexandra Modoran

★★★★★

Superbe équipe à l’écoute et réactive !
Je conseille et ne regrette pas mon choix

Carmelo CREA

★★★★★

Du professionnalisme, de l’écoute et une grande disponibilité, merci!

Laurent Julmy

★★★★★

Excellente entreprise, sérieuse et dynamique!

Hubert Dafflon

See all reviews

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