Google Ads services and digital acquisition.
Google Ads is at the core of MD Sherpa's expertise in French-speaking Switzerland. Around this specialisation, we work on conversion measurement, new advertising uses in AI interfaces and a complete digital visibility offer with our partner Climbee.
150+ Google Ads accounts · 500+ campaigns managed
Several ways to move your acquisition forward.
Google Ads, thanks to a complete and global approach, remains at the core of our expertise. Aware of the constant evolution of the digital environment, MD Sherpa has also specialised in advertising on AI. Since 2026, MD Sherpa offers, with its partner Climbee, the Everest Pack: a premium online visibility service.
The core of our craft.
Creating a campaign is not enough. Account structure, campaign choices, ad quality, budget, bidding and conversion measurement must work together to turn your online visibility into concrete results.
supported by MD Sherpa
across different goals and markets
Google Partner
More than a campaign. Understandable steering.
MD Sherpa does not simply launch campaigns and send statistics without context. Results are analysed, explained and discussed regularly in order to make the right decisions with the client.
- 01A CLEAR STRATEGY
Objectives and priorities are explained from the start.
- 02READABLE DATA
Useful figures are identified to understand what really influences results.
- 03REGULAR EXCHANGES
Performance is discussed with the client, with understandable and contextualised explanations.
- 04REASONED DECISIONS
Optimisations rely on data and a shared logic, not on opaque adjustments.
Reliable measurement makes reliable optimisation possible.
Forms, calls, purchases, bookings and other useful actions must be correctly reported to understand what actually generates results and optimise campaigns on the basis of reliable data.
- Forms
- Calls
- Purchases
- Bookings
- Store visits
- Offline conversions
- Key actions
- Custom conversions
- Navigation paths
- Areas viewed
- Interactions
- Scroll depth
- Friction points
- Google Tag Manager
- GA4
- Enhanced Conversions
- Consent Mode
- Offline conversions
- Microsoft Clarity
- Attribution
Data sheds light. Exchanges move things forward.
Data is only valuable if it is understood. MD Sherpa analyses conversions and user behaviour, puts the results back into context and exchanges with the client to decide on priority actions.
A complementary channel to integrate with method.
Conversational interfaces create new touchpoints between a question, an intention and an action. MD Sherpa helps integrate them without losing sight of core acquisition and measurable results.
- strategic reflection
- campaign preparation
- integration into the acquisition journey
- measurement of results
- 01QUESTION
The prospect expresses a need.
- 02INTENT
The interface understands the context.
- 03ACTION
A company or solution becomes a touchpoint.
When Google Ads needs to work with the rest of your visibility.
The Everest Pack connects MD Sherpa's paid acquisition with Climbee's SEO, GEO, website and local visibility to build a more coherent digital journey.
- Google Ads
- Tracking
- ChatGPT Ads
- Acquisition
- Performance analysis
Paid acquisition and measurement.
- SEO
- GEO
- Website
- Local visibility
- Digital presence optimisation
Organic visibility and digital experience.
- Advertising
- search
- site
- conversion
- measurement
Different levers. The same standard of management.
The service changes according to the need. The logic stays the same: understand the context, build an adapted response, measure what matters and optimise regularly.
- 01UNDERSTAND
- Objectives
- Context
- Market
- Existing data
- 02BUILD
- Strategy
- Structure
- Tracking
- Priorities
- 03STEER
- Analysis
- Exchanges
- Explanations
- Decisions
Results are shared, explained and discussed before important decisions.
- 04OPTIMISE
- Tests
- Recommendations
- Improvements
- Learning
Precise data. Simple exchanges.
The quality of steering also depends on the quality of exchanges. MD Sherpa favours a direct relationship, clear explanations and understandable decisions.
EXCHANGE
Regular touchpoints adapted to the need and rhythm of the company.
EXPLAIN
Results are made understandable, without unnecessary jargon.
DECIDE
Next actions are discussed and prioritised on the basis of available data.
- 01EXCHANGE
Regular touchpoints adapted to the need and rhythm of the company.
- 02EXPLAIN
Results are made understandable, without unnecessary jargon.
- 03DECIDE
Next actions are discussed and prioritised on the basis of available data.
Your need determines the right starting point.
Not all companies need the same support. Here is the most logical starting point according to your situation.
Before choosing a service.
A few reference points to clarify your need before discussing it with us.