Two founders. One way of working.
MD Sherpa was born from the meeting of field experience, analysis, digital marketing and the desire to make decisions more understandable for Swiss SMEs.
Marc Mollard and Nicolas Dafflon support companies in their digital acquisition with a simple conviction: the technique matters, but it is only valuable if it helps understand what is happening and make better decisions.
Experience built well before the first Google Ads campaigns.
MD Sherpa is the result of a long-standing friendship and a shared vision of the professional world.
A degree that lays the foundations for a global reading of a business, beyond a single marketing channel.
Master in business management
A degree that lays the foundations for a global reading of a business, beyond a single marketing channel.
Professional experience built in contact with concrete issues, projects and clients.
More than 10 years of experience
Professional experience built in contact with concrete issues, projects and clients.
Practical and theoretical training in online advertising opens the way to a new specialisation.
Search and online advertising
Practical and theoretical training in online advertising opens the way to a new specialisation.
MD Sherpa is born from the will to bring together technical skills, business understanding and client support in one way of working.
Building its own approach
MD Sherpa is born from the will to bring together technical skills, business understanding and client support in one way of working.
The technique is not enough. You also need to know how to explain it.
Running campaigns and setting up reliable tracking takes technical mastery. But numbers are only useful when they become understandable and useful for the business.
THE TECHNICAL HAT
Build and measure correctly.
- Google Ads
- Campaign structure
- Tracking
- Conversions
- Attribution
- Data analysis
- Optimization
THE ADVISORY HAT
Understand and decide together.
What the data shows
What it means
What we choose to do
- Business context
- Reading results
- Explanations
- Priorities
- Trade-offs
- Tests
- Recommendations
THE TECHNIQUE PRODUCES DATA. THE EXCHANGE GIVES IT MEANING.
Data is only useful if it helps decide.
An isolated number never tells the whole story. You need to understand its context, identify what made it change, and determine what truly calls for action.
What actually happened.
MEASURE
What actually happened.
Understand the changes and their context.
ANALYSE
Understand the changes and their context.
Turn the data into a readable view.
EXPLAIN
Turn the data into a readable view.
Choose the next actions with the client.
DECIDE
Choose the next actions with the client.
You need to understand what is done, what changes, and why.
MD Sherpa does not treat reporting as an end in itself. The work consists in making results readable, explaining what they really mean, and discussing the choices that follow.
WHAT HAPPENED
- Data
- Conversions
- Changes
WHY
- Context
- Hypotheses
- Limits
WHAT WE DO NEXT
- Priorities
- Tests
- Decisions
Decisions are not made for you. They are made with you, on the basis of the available data.
Digital marketing is only part of the challenge.
Before Google Ads, there is a business, an offer, a market, constraints and objectives. The path in business management, advisory and project management of Marc and Nicolas still influences how they approach campaigns today.
BUSINESS
- Objectives
- Offer
- Margin
- Priorities
CLIENT
- Need
- Journey
- Decision
- Conversion
ACQUISITION
- Campaigns
- Measurement
- Analysis
- Optimization
THE GOAL IS NOT ONLY TO OPTIMIZE A PLATFORM BUT ABOVE ALL TO HELP THE BUSINESS STEER ITS ACQUISITION BETTER.
Expertise based in Fribourg and Geneva, serving companies across French-speaking Switzerland.
Regions and languages
MD Sherpa supports companies across Switzerland and in every language.
MD Sherpa Sàrl
Passage du Cardinal 5, Bluefactory
1700 Fribourg, Switzerland
21 Google reviews
Official Google Ads certification.
Partner of Fribourg's entrepreneurial ecosystem.
BLUEFACTORY · FRIBOURG21 Google reviews
Official Google Ads certification.
Partner of Fribourg's entrepreneurial ecosystem.
BLUEFACTORY · FRIBOURGLet's talk about your acquisition and your digital marketing projects.
Looking for technical support, but also clear explanations to make the right decisions? Let's discuss your situation.