Cookie policy
Last updated : September 2026
This policy explains how MD Sherpa Sàrl uses cookies and similar technologies, what categories exist and how to change your preferences.
1. Definition
A cookie is a small file placed on your device when visiting a website. Similar technologies, such as local storage (localStorage, sessionStorage), pixels or other identifiers, can perform comparable functions.
These technologies allow information to be stored from one page to another or from one visit to another.
2. Purposes
The technologies may be used to:
- operation
- security
- remembering consent
- forms / appointments
- statistics if authorised
- behavioural analysis if authorised
- conversions / advertising if authorised
3. Categories
NECESSARY: always active. Operation, security and remembering consent.
FEATURES: disabled by default. Optional external services that improve certain functions.
ANALYTICS: disabled by default. Google Analytics 4 and Microsoft Clarity.
MARKETING: disabled by default. Google Ads and Meta Pixel.
4. Services
| Service | Category | Purpose | Provider |
|---|---|---|---|
| Consent cookie | Necessary | Remembering the privacy choice | MD Sherpa |
| Google Tag Manager | Necessary | Tag management according to consent | |
| Google Analytics 4 | Analytics | Audience statistics | |
| Microsoft Clarity | Analytics | Behavioural analysis | Microsoft |
| Google Ads | Marketing | Conversion measurement, remarketing | |
| Meta Pixel | Marketing | Campaign measurement, audiences | Meta |
| LeadConnector | Necessary | Forms, appointment booking | LeadConnector |
| ReputationHub | Features | Display of customer reviews | ReputationHub |
5. Cookie inventory
The table below shows the cookies and technologies actually used. Analytics and marketing cookies are only set after explicit consent. Before any choice, only necessary cookies are present.
| Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| mdsherpa_cookie_consent_v1 | MD Sherpa | Privacy choice | Necessary | 6 months |
| _ga / _ga_* | Google Analytics 4 | Audience measurement | Analytics | 13 months |
| Clarity | Microsoft | Heatmaps, sessions | Analytics | 13 months |
| _gads / IDE | Google Ads | Conversion, remarketing | Marketing | 13 months |
| _fbp / fr | Meta | Measurement, audiences | Marketing | 90 days |
LeadConnector forms and calendar may set their own technical cookies, necessary for their operation, regardless of optional consent.
6. Consent
On first visit, you can:
- Accept all
- Reject optional cookies
- Customise
All optional categories are disabled by default.
7. Changing your choice
A permanent link is available in the footer: Manage cookies. It opens the preferences modal.
8. Browser
Cookies can also be deleted or blocked from your browser settings. In that case, certain website functions may be limited.
9. Updates
The table and this policy are reviewed when the tools change.