Google Ads management. Campaigns managed for results, not simply clicks.
MD Sherpa creates, structures, manages and optimises Google Ads campaigns in French-speaking Switzerland by connecting budgets, conversions and business objectives. Results are analysed with you, clearly explained and used to decide what to optimise next.
Google Partner · 150+ Google Ads accounts · 500+ campaigns managed
supported by MD Sherpa
across different goals and markets
Google Partner
Complete account management. Not just a launch.
Performance is prepared before launch and worked on over time. MD Sherpa works on strategy, account and campaign creation, then on ongoing management and optimisation.
SETUP
Before launchUnderstand the offer, the market and the potential before building campaigns.
Clarify expected results and the actions that genuinely matter to the business.
Define priorities, regions, languages, campaigns, keywords and formats.
Assess the coherence of the site, the journey and the competitive context.
Create or structure the Google Ads account and carry out the necessary configuration.
Build the campaigns, ads, assets and targeting that fit.
ONGOING MANAGEMENT
After launchObserve performance and the useful signals.
Track spend, costs and budget trade-offs.
Adapt copy, keywords, images, links, extensions and other useful assets.
Track and steer your clients' actions on your site to guide the algorithm.
Understand changes and identify priorities.
Share results with the client, explain decisions and choose the next optimisations.
A campaign should match an offer, a region and a language.
The account structure should reflect the commercial reality of the business. Properly separating offers, regions and languages makes it easier to steer budgets, messages and performance.
A new offer, a new region or a new language may require a distinct structure to keep management readable.
The right format depends on the buying journey.
Search, Performance Max, Shopping, Display, YouTube or Demand Gen do not answer exactly the same need. The format choice depends on the offer, the intent, the available components and how customers search for or discover the business.
SEARCH
Capture a search expressed directly on Google.
PERFORMANCE MAX
Activate several Google inventories around conversion goals.
SHOPPING
Present a catalogue and its products directly when the e-commerce context justifies it.
DISPLAY
Create or reinforce visual touchpoints on the Display network.
YOUTUBE
Use video to work on consideration, demonstration or recall.
DEMAND GEN
Create demand and extend the journey across discovery environments.
Clicks are not enough. The useful actions are what count.
To steer campaigns, MD Sherpa connects Google Ads to the actions that genuinely carry value for the business, online and offline.
- Forms
- Calls
- Purchases
- Appointments
- Store visits
- Offline conversions
- Key actions
- Custom conversions
- Navigation paths
- Interactions
- Scroll depth
- Areas viewed
- Friction points
- Google Tag Manager
- GA4
- Enhanced Conversions
- Consent Mode
- Offline conversions
- Microsoft Clarity
- Attribution
Data does not make decisions on its own.
Figures are a working base. MD Sherpa analyses them, puts them back into context and explains them so that important decisions are understood and discussed with the client.
ANALYSE
- Campaigns
- Budgets
- Conversions
- Behaviour
- Offline signals
EXPLAIN
- What is changing
- Why it is changing
- What deserves action
- What can wait
DECIDE
- Priorities
- Budgets
- Tests
- Trade-offs
- Optimisations
DATA · CONTEXT · EXCHANGE · DECISION
Google Ads management is relevant when you want to delegate management without losing understanding.
- 01
You want to launch Google Ads with a clean structure from the start.
- 02
Your account already exists but you want to delegate its management and optimisation.
- 03
You manage several offers, regions or languages and need a more readable structure.
- 04
You want a partner able to manage campaigns while explaining results and decisions.
Extend your Google Ads management according to your needs.
AUDIT GOOGLE ADS
To review an existing account before taking over management or identify the main improvement priorities.
Explore the Google Ads auditCHATGPT ADS
To prepare your acquisition strategy for new advertising formats in conversational interfaces.
Explore ChatGPT AdsEVEREST PACK
To connect Google Ads with SEO, GEO, Google Business Profile and your wider digital visibility.
Explore the Everest Pack
Before entrusting us with your campaigns.
Budget, structure, tracking or taking over an existing account: here are the answers to the most frequent questions before starting.
Let's talk about your campaigns.
You want to launch, take over or improve your Google Ads campaigns? Let's discuss your account, your objectives and the results you want to achieve.
First conversation, no commitment.